m3 REAL ESTATE moves, is overflowing with energy and is pleased to announce the release of its magazine devoted to the world of accommodation. We’ve named it FLAT.
FLAT, the interior on paper,” arrives on the French-speaking Swiss market. All aspects of design and accommodation, an extremely dynamic sector, are discussed, from ideas for development and the selection of good addresses in the region, to interviews with designers and real estate experts and visits to flats and houses. Issued four times a year, FLAT’s 84 pages offer a wide range of visual and editorial content. Through high-value articles written by professional journalists, and also illustrations, computer graphics and original photographs, FLAT has one objective: to enable the Swiss public to find inspiration for decorating their home interiors and exteriors as well as their workplace. “It’s not only a magazine that provides something visual,” explains CEO Teresa Astorina. “It’s also a magazine that demands to be read – it’s sharp and accessible, technical and elegant. In other words, it puts intelligence into today’s aesthetics. FLAT is the result of our leitmotiv: ‘Think different’”. FLAT will be sold in kiosks in French-speaking Switzerland and will mainly feature regional players (boutiques, craftspeople, designers, architects, etc.). “FLAT is a real medium of communication and renown for m3 and we offer our clients proximity to a distinctly Genevan magazine, a guide to be kept in their library, a magazine that provides accessible advice to a demanding readership based in Geneva and its surroundings,” says Charlotte Henry, Marketing & Communications Manager. This new concept in the region allows FLAT to respond to an important demand: magazines devoted to interior design are mainly occasional supplements of newspapers or foreign publications. The first issue of 20,000 copies will be released on news stands on November 9th. Published by m3 REAL ESTATE, FLAT is entirely produced by the Geneva press agency LargeNetwork, which has more than 15 years’ experience in launching and managing publications with high editorial added value.